Multi-awarded experience creator dedicated to connecting people and brands through live and digital experiences. Specialist across strategy, creativity, insights, creative production and design to shape and expand the experience economy, creating moments that transform the way audiences think, feel, and act.

Known for pioneering solutions, Adam blends art, science, and technology with a human-centred approach. His work spans a diverse sector of brands and organisations, including Polestar, Rolex, Ford, RMIT University, Lacoste, L’Oreal, BMW Group / Mini, Red Bull, Qantas, Emirates, Unilever, Cirque du Soleil and major cultural and sporting institutions such as the Australian Open Tennis, F1 Australian Grand Prix, as well as Government departments and non-profit partners.

Recognised for synthesizing complex ideas and data to make informed, strategic decisions, and for bringing ambitious creative visions to life through design and collaboration. As WXO Founding Member and Global Council, he advocates for the evolution of events and experiences and their role in delivering value to audiences, organisations, and society at large.

Driven by curiosity and with an ongoing desire to learn, Adam continues to innovate, helping brands lead through the art, science, and business of memorable events and experiences.