Program
Learn. Belong. Lead
Day 1 for immersive training opportunities in addition to the conference pass.
Day 2 for joining your tribe, peers, cohorts, SIGs.
Day 3 for insights, discussion and expertise. Content will be updated each week leading up to the event.
Learn. Belong. Lead
Day 1 for immersive training opportunities in addition to the conference pass.
Day 2 for joining your tribe, peers, cohorts, SIGs.
Day 3 for insights, discussion and expertise. Content will be updated each week leading up to the event.
Schedule
Time | Subject | Room |
8:00 am | Registration Open | |
8:00 - 4:00pm | Leading Well® for Emerging Leaders (2 day program) (Additional charges apply) A two-day leadership development program for Emerging Leaders, delivered across two in-class sessions with a 60-minute individual coaching session in between. Led by Dan Londero, licensed Leading Well® Executive Coach with Turnkey Event Solutions, the program moves through mindset, wellbeing and systemic leadership to help participants build the next phase of their leadership skills, from safely navigating feedback conversations to prioritising the relationships that matter most. Built for Emerging Leaders (35 years of age or younger, or fewer than 10 years in the industry) already stepping into management and leadership roles. You'll leave with: * An understanding of the three universal pillars of effective leadership, and how to shift from a reactive to a creative mindset under stress and disruption. * A wellbeing framework for leading yourself and others through complex human issues. * Practical tools to build trust, prioritise your key relationships and safely navigate feedback conversations. * An individual coaching session and an action plan to put the learning into practice back at work. Facilitated by Dan Londero | |
12:00 - 4:00pm | Leadership Skills (Additional charges apply) Beyond Busy: Lead the work that actually matters A four0hour workshop for operations, sales and marketing professionals, building the strategic mindset and tools to lead through uncertainty, not just survive it. Facilitated by strategist Rosie Yeo, the session moves past reactive busyness into practical habits for focusing on what actually moves the needle, working smarter with others and staying ahead of what's coming next. Built for teams operating in a fast-moving business events environment. You'll leave with: * A clear read on why execution breaks down, even for smart teams with clear priorities, in a complex, changing environment. * An understanding of the busy trap: why effort gets pulled toward work that feels urgent but isn't strategic. * Three habits and three questions, simple, practical tools to think ahead, work better with others and focus on what matters most for clients and the business. * One specific commitment you can put into practice immediately. Facilitated by Rosie Yeo | |
12:00 - 4:00pm | Sales Fundamentals (Additional charges apply) Proactive Sales: Winning the Next Piece of Business A four-hour, practitioner-level session for sales leaders and managers looking to sharpen how their team wins the next piece of business. Facilitated by Sarah McPhail of SJA Consultants, with 20 years of conference, event and hospitality sales, the session moves past the basics into proactive prospecting, experienced-level objection handling, negotiation and a sales pipeline built for how today's buyers actually decide. Built for organisers, venues, bureaux, suppliers and corporate teams alike. You'll leave with: * A prioritised outbound prospecting plan aimed at targeted accounts in your market * A consistent framework for qualifying leads, so your team's effort goes where it counts. * Objection-handling, negotiating and closing techniques suited to an experienced sales conversation, not a script for beginners. * A sales call flow chart and qualifying framework you can hand straight to your team or use yourself. Facilitated by Sarah McPhail | |
12:00 - 4:00pm | Marketing and Communications Workshop (Additional charges apply) Play a Different Game: Challenger Thinking for Brands That Need to Punch Above Their Weight A four-hour, practical workshop for marketers and brand leads who need to compete without the biggest budget, team or profile. This isn't Marketing 101, it moves past the basics into challenger brand thinking, showing how sharper positioning, smarter ideas and more resourceful marketing can make an organisation easier to notice, remember and choose. Built for organisers, venues, bureaux, suppliers, destinations and corporate teams alike. You'll leave with: * A clear read on where you can genuinely compete, and where to stop fighting head-on against bigger players. * An industry convention worth challenging, and a sharper position to replace it. * A personal Challenger Playbook connecting the thinking to your own business, including a 30-day move you can act on straight away. * A set of low-cost attention tactics, including partnerships, specialist voices and content multiplication, to get noticed without a bigger budget. Facilitated by Dion Workman |
Join us for the Australian Business Events Awards, celebrating the exceptional work of the business events industry
Time | Subject | Room |
8:00 - 8:45 | Emerging Leader Coffee Catch Up Emerging leaders, start the day with us. Join peers from across the business events industry for coffee and conversation at the Adelaide Emerging Leaders Coffee Catch-Up. Open to all emerging leaders at the conference and in Adelaide | HomeGround Cafe |
8:30 am - Open all day | Registration Open | |
09:00 - 12:30 | Leading Well® for Emerging Leaders Continuation (day 2) of the training program Leading Well for Emerging Leaders is a development program designed to equip future leaders with essential skills, strategies, and insights for effective leadership in the business events industry. Presented by Dan Londero | |
Masterclasses and Cohorts A morning of cohorts and masterclasses across industry special interest areas, peer groups, and specialisations. These are member led, interactive and practical. More details to come. | ||
09:00 - 10:00 | CEO Roundtable A closed-door session for chief executives and senior leaders navigating the same industry pressures. Where to find common ground, and look beyond business events to success in other industries. | |
09:00 - 10:00 | Risk & Safety SIG The contractor says it’s fine. The venue says it hasn’t been approved. The organiser needs to open the doors. Who makes the call? This session is about what actually happens when organisers, venues and contractors are all involved in managing the same event, but don't necessarily have the same information, priorities or understanding of who is responsible for what. Each table will be given an event scenario to work through from the different perspectives of the organiser, venue and contractor. Then we’ll throw in a few of the things that tend to happen in the real world – late changes, missing information, time pressure and people who just want to get on with it. Using the ABEA BE:SAFE Guide, we’ll work through who needs to do what, what information should have been shared, what can go ahead and when someone needs to say no. This session is about getting organisers, venues and contractors around the same table and seeing how differently we can all look at exactly the same situation. Presented by Bea Tomlin | |
09:00 - 10:00 | Education, Skills, Pathways SIG Capability, skills, career pathways, and professional development all form part of elevating our industry. If you care about the future talent of our industry this one is for you. Presented by Toni McAllister | |
09:00 - 10:00 | Climate Risk and Resilience Workshop - Sustainability SIG This is a practical, collaborative workshop session designed to help organisations understand how climate change may affect their operations, assets, supply chains, customers and long-term business viability. Through a structured risk assessment process, participants identify climate-related hazards, assess potential impacts and vulnerabilities, and explore adaptation and resilience strategies that can reduce risk and strengthen preparedness. Facilitated by Jessica Vandy and Jessica Zicker | |
09:00 - 10:00 | Event experience and design Event design, experience and the power of major events Panel Members James Kitching, Mike Lindford | |
10:00 - 10:30 | Morning Tea | |
10:30 - 11:30 | Continuation of Morning Sessions | |
11:30 - 11:45 | Transition | |
State of the State These focused sessions bring together peers from across the business events industry to discuss shared issues, challenges and opportunities, exchange learnings, and strengthen collaboration. | ||
11:45 - 12:30 | Your home ground huddle A short session for each state and territory to discuss and guide what ABEA business events activity you’d like to see for 2027. Gain insight into what’s taken place in 2026 and hear from our incredible emerging leader community. Facilitated by Stephen Wood - ACT Georgia Bevens - WA Hannah Von Bibra - VIC Simon Burgess - SA Dan Morahan - QLD Jessie Rayson - NT Helen Mantellato - NSW | |
12:30 - 1:30 | Lunch | |
Tribe Time These focused sessions are back again by popular demand. Bringing together peers from across the business events industry to discuss shared issues, challenges and opportunities, exchange learnings, and strengthen collaboration. The content is member led and different for each pillar. As it’s in development, if you’d like to provide input or get involved please contact the relevant Chair. | ||
1:30 - 3:00 | ||
1:30 - 3:00 | ||
1:30 - 3:00 | ||
1:30 - 3:00 | ||
3:00 - 3:30 | Afternoon Tea / Beyond the Boundry Briefing | |
3:30 - 5:30 | Beyond the Boundary Working in small groups we go beyond the convention centre to explore a taste of Adelaide, have some fun, and get to know some of your peers across the industry. Sponsored by Be Challenged | |
5:30 - 7:30 | Welcome Reception The welcome reception is where the whole industry gathers in one room for the first time. Come as you are, connect across the usual boundaries and raise a glass. Sponsored by eeger | |
Time | Subject | Room |
8:00 - 5:00 | Registration Open | |
8:00 - 8:30 | Coffee and Tea on Arrival | |
8:30 - 10:00 | Opening and National Address The ABEA 2026 National Conference and Awards formal opening with a Welcome to Country Panellists MC - Elspeth Hussey ABEA - Melissa Brown Minister for Tourism - HON Emily Bourke Tourism Australia - Robin Mack SaCSA - Natalie Turmine | |
10:10 - 10:45 | Conference Theme in Action Cross industry showcase of Sharing What Work | |
10:45 - 11:15 | Morning Tea | |
Unconference | ||
11:15 - 12:30 | Influencer Marketing Conducted by Launchd and including confluencers | |
11:15 - 12:30 | Lessons from the Frontline: What It Actually Takes to Make AI Work Every organisation embedding generative AI is running the same experiment: can you get people to change how they work, at scale, with a technology that's moving faster than most leadership teams can process? After two years inside these transformations with Air New Zealand, CPA Australia, Dentsu, Endeavour Group and RMIT, Mark shares the hard lessons on what separates the organisations getting real, measurable value from those that aren't. Presented by Mark Byrne | |
11:15 - 12:30 | Feel the Difference: When Inclusion Becomes an Experience, Not Just a Promise, How wireless audio, haptic technology and real-world innovation are transforming accessibility at events around the world. Discover how major concerts, festivals and conferences are transforming accessibility through innovative technology. Paul Rosenberg shares real-world case studies, successes, challenges and lessons learned, alongside interactive demonstrations of wireless audio and haptic technology. Experience what's possible when inclusion moves beyond compliance and becomes an unforgettable part of every event. Presented by Paul Rosenberg | |
11:15 - 12:30 | Under the Hood: Rigour and Governance in PCO's, In-House and Corporate Event Teams Does your event team know what an event really costs, who decides, and where process slows you down? Take a side in delegate-chosen debates, workshop the opposing argument at your table, and score your own team’s rigour. Leave with a simple decision tool and three actions to take away. Presented by Nell Harrison | |
11:15 - 12:30 | Advocacy in action Gain an overview of the current political landscape and what that means for industry. Obtain insight into what governments want to hear and how best to present your case to them. Bring a challenge or case to the room and work through best outcomes Presented by Priya Brown | |
12:30 - 1:30 | Lunch | |
1:30 - 2:45 | Small Business Cohort Face-to-face gathering of the Small Business Forum: cross-industry small business leaders on day-to-day issues. Facilitated by Anne Jamieson | |
1:30 - 2:45 | 6,000 Delegates, 189 Countries, One Fuel Crisis: Inside Women Deliver 2026 In April 2026 Women Deliver brought more than 6,000 delegates from 189 countries to Melbourne, the first time the world’s largest gender equality conference has been held in Oceania. It delivered an estimated $42 million to the Victorian economy and the Melbourne Declaration for Gender Equality. Getting there meant growing from around 3,000 to 6,000 registrations in a short window during a fuel crisis, with former prime ministers on the program and the security that comes with them. The Melbourne Convention Bureau (MCB), Arinex, Melbourne Convention and Exhibition Centre (MCEC) and suppliers such as Harry the hirer, all carried part of the load, so there are lessons for every pillar. Panellists Gab Robinson , Julia Swanson , Angie Becker, Jessica Ferguson | |
1:30 - 2:45 | From Good to Great: Inside a 365-Day Venue Momentus’ 2026 State of Venue Performance research (300+ venue and event professionals across 20+ countries, plus data from more than 3 million events) found venue leaders rate their own performance at 7.2 out of 10 on average, only 13% rate themselves 9 or 10, and 57% don’t track the metric they consider most important. This session puts those findings to the test against a real operation. Adelaide Oval runs 365 days a year across elite sport, live performance, business events and Australia’s first stadium-integrated hotel, which makes it the ideal reference venue. Presented by Andrew Burge and Jo Thomson | |
1:30 - 2:45 | Good Business: Making Social Impact Part of How We Work Clients, staff and government increasingly ask what our businesses give back. BeChallenged, sponsor of our Tuesday afternoon activity, links every booking, post-event survey, review and referral to a vetted project through its partnership with B1G1. AV1 marks 10 years as a certified B Corp, the first audio visual group in Australia to achieve it. The Victorian Convention and Event Trust (VCET) has partnered with SisterWorks since 2023, employing migrant and refugee women at MCEC and turning retired uniforms into client gifts. Small business, large supplier and venue: three models, with lessons for every pillar. In line with Sharing What Works, the aim is an honest conversation on how each program came about, the work involved, the impact on teams, clients and the business, and how others can follow suit. Presented by Oliver Sheer , Natalie O'Brien and Nigel Mintern | |
2:45 - 3:15 | Afternoon Tea | |
3:15 - 4:00 | Plenary Keynote Presented by Dr Alan D Thompson | |
4:00 - 4:15 | Summary Unconference Harvest – what we are taking home | |
4:15 - 4:30 | ||
6:00 - 6:30 | Pre-awards arrival reception | |
6:30 - 10:30 | Australian Business Events Awards 2026 The Australian Business Events Awards 2026 brings the industry together to recognise and celebrate the outstanding work, partnerships and achievements driving impact across the sector. From emerging talent to established leaders, the awards shine a light on the people and organisations setting the standard for excellence in Australian business events. MC Brihony Dawson and DJ Matty Charles | |
Speakers
ABEA Conference 2026 is where sharing what works replaces sharing what sells, and where the business events industry comes together to learn, belong and lead, creating impact that lasts well beyond the conference floor.
The ABEA Conference 2026, themed Sharing What Works, brings together the business events industry to work through the most pressing issues facing our sector, together rather than alone. From artificial intelligence and accessibility to sustainability, collaboration and the future of work, delegates will hear what has actually worked from the people who tried it, not theory from the sidelines. Across three days built around Learn, Belong and Lead, every session is designed to leave you with something you can use, not just something you heard.
Attend the ABEA Conference to hear from globally recognised speakers
Education & Pillar Group Streams
Actionable takeaways for every role
With a lineup of Plenary Sessions and Special Interest Groups, covering the critical areas of sustainability, risk management, education and career pathways, each team member will walk away with specific, practical knowledge they can apply in their roles
Industry connections
The conference is designed to foster connections between industry professionals, innovators and thought leaders. The interactive ABEA Garden & Expo will offer a unique sensory experience of cutting-edge innovations in business events – an invaluable space for networking and collaborations.
Ensure industry leadership & growth
The ABEA Conference is not just about learning – it’s about setting the direction for the future of our industry. Attending as a team will position your organisation as a leader, empowering your people with the insights they need to thrive and shape the business events landscape.
Invest in your team’s professional growth to help your organisation stay competitive and ahead of industry trends.
What to expect
Plenary sessions
Immerse yourself in the industry with a focus on future thinking and how we can prepare for change.
Pillar meetings
Organiser, Supplier, Bureaux and Venue sector issues will be unpacked and discussed, and best practice and opportunities sought.
Special Focus Sessions
lots of concurrent education sessions and workshops with practical learnings or tools for your role, tribe or business. You choose what’s right for you.
Networking
Delegates at all levels and from all areas of the industry are invited to experience genuine connection amongst our community.
Activity & Reception
We had unanimous support for the reception in 2025, and an ask for more non-plenary time with others across the whole industry. Catch up for some fun with old and new industry colleagues at these two sessions.
Awards Gala
The opportunity to acknowledge the exceptional work of our members and to highlight those setting the standards of excellence in the industry.