Program
The Australian Business Events Association Conference 2025 is where the leaders, teams, and innovators of the industry will meet to shape the future of business events.
Schedule
Time | Subject | Room |
12:00 pm | Registration Open | Goldfields Foyer |
5:00 - 7:00 pm | Opening Reception: Reception drinks and canapes on the ABEA Village exhibition floor. We understand some attendees may be attending Tourism Australia's Australia Next Dinner from 6:30pm. We encourage people to attend the ABEA reception; however note some will need to leave early for the other function. | ABEA Village SPONSORED BY AIME |
Welcome Award-winning poet, performer and creativity specialist — opens the ABEA Welcome Reception with a powerful live piece celebrating imagination, connection and the spirit of our industry. With a career spanning global stages and collaborations with leading brands, Joel’s artistry and storytelling promise an unforgettable start to the conference. | ABEA Village SPONSORED BY OVATIONS INTERNATIONAL |
Join us for the Australian Business Events Awards, celebrating the exceptional work of the business events industry
Time | Subject | Room | |
8:30 am - Open all day | Registration Open | Goldfields Foyer | |
8:30 am | Tea and coffee on arrival | ABEA Village | |
09:00 - 10:00 | For Emerging Leaders, brought to you by the Emerging Leaders Council Global Experience Makers: A Career Fireside with SXSW Sydney & WXO Step inside the world of global experience design in this exclusive fireside session featuring leaders from SXSW Sydney and the World Experience Organization. Designed especially for Emerging Leaders, this conversation explores what goes into creating world-class events and the diverse career pathways that support them. You’ll hear from Jono (Co-Managing Director, SXSW Sydney), Ruby (Project Management Lead, SXSW Sydney) and Adam (Head of Experience Design, Designteam; Global Council, WXO) as they unpack the systems, strategies and creative thinking behind major festivals and brand experiences. Together, they’ll share candid insights on career growth, pivotal learning moments, mentorship, and the skills the next generation needs to thrive in an evolving experience economy. Blending behind-the-scenes perspectives with practical professional development advice, this session is designed to inspire, challenge and equip emerging professionals to build long, fulfilling careers in events, creativity and experience design. | ABEA Village | |
In the Plenary Room | |||
10:00 | Djirri Djirri | The only Wurundjeri female dance group, who share their culture through song, dance, and language to welcome guests to Country. | Goldfields Theatre SPONSORED BY MCEC |
10:00 - 10:40 | Opening and Welcome | Goldfields Theatre SPONSORED BY ODE MANAGEMENT | |
10:40 - 11:40 | Holly advises Fortune 500 companies, governments, elite sporting teams and trailblazing brands. She also co-founded Energy Disruptors Conference, named Canada’s number 1 conference, 2 years running. | Goldfields Theatre | |
11:40 - 12:10 | Morning Tea | ABEA Village | |
Special Focus Sessions SPONSORED BY | |||
12:10 - 1:10 | CEO Session (Invite Only) | Join two of Australia’s most influential voices in leadership, Tracey Spicer and Holly Ransom. ABEA Chair, Peter King, will guide a fireside chat on the topic of AI, exploring insights on the future of work, leadership, and other areas of change created by this huge technological innovation. This will be a candid conversation, under Chatham House rules, which will also explore the challenges and opportunities AI is creating for Australia’s business events executives. | |
12:10 - 1:10 | Stronger together: Building a Sustainable and Competitive Events Ecosystem Discover how collaboration can transform sustainability into a competitive advantage. This panel unites industry leaders to share strategies for building a stronger, greener business events future. | Eureka Room 1 | |
12:10 - 1:10 | Ryf Quail | The Next Era of Intelligent Event Planning Discover how AI is transforming event planning from automation to true collaboration. See Coplanner in action as it redefines creativity, efficiency, and decision-making in the next era of intelligent events. | Courtyard Room |
12:10 - 1:10 | Learn how your venue stacks up! A hands-on benchmarking workshop revealing where you lead, where you lag, and how to grow smarter. | Eureka Room 2 | |
12:10 - 1:10 | Sales today looks nothing like it used to A fun, interactive session, shifting buyer behaviour and new generational values are changing the way we sell — and how to turn everyday conversations into opportunity. | Goldfields Theatre | |
12:10 - 1:10 | Chaos to Connection: Designing Experiences for Success Explore how to turn creative chaos into purposeful design in this dynamic session on the new era of experiences. With global insights, practical frameworks, and an award-winning case study, discover what’s changed, what endures, and how to craft moments that truly connect and last. | Eureka Room 3 | |
1:10 - 2:00 | Lunch | ABEA Village | |
Industry Pillar Stream These focused sessions bring together peers from across the business events industry to discuss shared issues, challenges and opportunities, exchange learnings, and strengthen collaboration. | |||
2:00 - 3:00 | Organisers - An informal, solutions-driven forum where organisers can bring ideas and raise industry challenges. Connect with peers to unpack common issues, share practical strategies, and explore new ways to deliver smarter, more impactful business events. | Eureka Room 1 | |
2:00 - 3:00 | Bureaux - A collaborative and conversational session for destination and convention bureaux to share insights, knowledge, and exchange ideas. The session will focus on networking and growing our counterpart connections. Bring your experience, openness and ideas to the table to share and learn amongst peers and colleagues. | Courtyard Room | |
2:00 - 3:00 | Suppliers & WHS/Risk - The events industry runs on tight turnarounds, high-risk environments, and teams who make the impossible happen. But too often, suppliers and venues are caught between client demands, operational pressures, and inconsistent safety expectations, and venues themselves are under pressure to set conditions that organisers must meet as well as regulatory requirements, which then cascades straight down to the people delivering the work. This session brings suppliers, venues and organisers together to talk openly about what’s working, what isn’t, and what needs to change. We’ll unpack the real-world pressure points: unclear comms, unrealistic timelines, inconsistent documentation, last-minute changes, and the push–pull between “get it done” and “do it safely.” Together, we’ll share practical strategies that can lift safety, clarity, and efficiency across the entire industry, not just on paper, but on the ground where it matters. If you’ve ever thought, “There has to be a better way to work together,” this is your chance to help shape it. | Eureka Room 2 | |
2:00 - 3:00 | Venues - A candid, collaborative discussion for venue professionals to share insights, challenges, and innovations shaping the future of event spaces. Together, we’ll explore smarter operations, sustainability practices, client collaboration, and ways to enhance the overall delegate experience. This session will also focus on identifying shared challenges facing all venues — such as managing diverse dietary requirements, balancing client expectations, and navigating pricing variations — with the goal of finding areas where alignment could lead to meaningful industry standards and collective progress. | Goldfields Theatre | |
3:00 - 3:30 | Afternoon Tea | ABEA Village | |
Plenary Session | |||
3:30 - 5:00 | The Elephant Room: Partnering with Impact Bringing every tribe of the business events ecosystem, venues, suppliers, producers, and bureaus, into one room, The Elephant Room turns shared challenges into real solutions. This interactive session unpacks the friction points across the sector and explores how genuine partnerships, grounded in trust and empathy, can move us beyond “talking collaboration” to living it. Through fast-paced cross-tribe discussions, participants will step into each other’s shoes to tackle real-world challenges, uncover new insights, and co-create actions that strengthen our collective impact. | Goldfields Theatre | |
5:00 - 5:10 | Recap and Prepare delegates to launch into sessions on Day 2. | Goldfields Theatre | |
5:10 | End of the Day | ||
6:30 | An evening of recognition and celebration, honouring outstanding achievements within the business events industry. The gala dinner MC is Faustina 'Fuzzy' Agolley, who will not only manage the formal proceedings for the evening, she will also be our entertainment following the dinner as a talented DJ. | Sovereign Room SPONSORED BY SAXTON | |
Time | Subject | Room | |
8:00 - 12:00 | Registration Open | Goldfields Foyer | |
8:00 - 8:30 | Coffee and Tea on Arrival | ABEA Village | |
8:30 - 9:15 | Designing for All: Embedding Accessibility in Business Events A panel of lived experience experts and design partners explore what true inclusion at business events looks like - from physical space to digital experience and event communications. | Goldfields Theatre SUPPORTED BY MCEC | |
9:15 - 10:30 | AI Crash Course – Why Next Year Will Be the Biggest Ever, and How to Get Started Today Most event professionals aren't using AI effectively because they're held back by three critical barriers: they lack inspiration for where AI can help, they're missing the skillset to use it confidently, and they're overwhelmed by the toolset of options available. This practical session removes all three barriers. Bring your Laptops! | Goldfields Theatre SPONSORED BY SAXTON | |
10:30 - 11:00 | Morning Tea | ABEA Village | |
Special Focus Session SPONSORED BY | |||
11:00 - 12:00 | 11:00 - 11:30 The Future of Venues: Global Insights to Redefine Event Experiences Discover how the world’s leading venues are reshaping the guest experience through innovation, data, and design. This session unpacks global trends, technologies, and actionable strategies transforming how venues operate, engage audiences, and stay future-ready. 11:30 - 12:00 Turning Speakers and Attendees into Your Best Marketers Discover how to turn your speakers and attendees into authentic brand advocates through video. Learn the pitfalls to avoid and the proven strategies that drive event registrations | Courtyard Room | |
11:00 - 12:00 | Shaping the PCO business of the future, helping PCOs "LIFT" and better define the important role PCOs play in the future of business events | Eureka Room 1 SPONSORED BY CLAXTON | |
11:00 - 12:00 | Fresh from delivering 1,400 sessions across 43 venues in just seven days, the SXSW Sydney team unpacks what it takes to launch and scale a major multi-disciplinary festival. Join Co-Managing Director Jono Whyman, Head of Partnerships Lauren Bloomfield, and Project Lead Ruby Lucas for an honest look at the operational realities behind a complex, multi-venue event — from stakeholder management and sponsor experience to cross-functional coordination and growth. Discover the challenges, wins, and lessons from building Australia’s newest creative and innovation institution.
| Goldfields Theatre | |
11:00 - 12:00 | Help shape the future of our workforce: real-world experience = real impact Explore insights from industry leaders and help shape the future of our workforce! The panel will share lessons from student and early-career work placements - including successes, challenges, and strategies for creating meaningful, hands-on experiences. Gain practical tips and learn from real-world examples. We’re also joined by Service & Creative Skills Australia (SaCSA), giving you the opportunity to provide feedback, help shape future skills and training initiatives, and contribute to stronger collaboration between industry and education to grow the workforce of tomorrow.
| Eureka Room 2 | |
11:00 - 12:00 | The Strategy Shortcut to Your Best 2026 Skip the jargon and get strategic! Learn Rosie’s five-step framework to plan smarter, faster, and more creatively — turning your 2026 goals into actionable success. | Eureka Room 3 | |
Keynote | |||
12:10 - 12:45 | Multi-generational workforce - the new normal and workforce of the future To prepare for the future, we need to start by understanding the generation shaping it. Scott Millar is a high-impact generational strategist, dynamic keynote speaker and trusted voice on the future of work. Through his work with over 20,000 young people each year, Scott offers unparalleled insight into the trends transforming workplaces, industries and communities. | Goldfields Theatre SPONSORED BY SAXTON | |
12:45 - 1:45 | Lunch | ABEA Village | |
Workshop | |||
1:45 - 2:45 | Multi-generational partnership Workshop - A deep-dive workshop session where our guest speaker Scott Millar shares lived experiences, practical tools, and real-world challenges to help shape stronger outcomes for the future workforce. | Goldfields Theatre SPONSORED BY SAXTON | |
2:45 - 3:40 | Join us for the closing session to learn what drives behavioural change in the face of external disruption. | Goldfields Theatre SPONSORED BY ODE MANAGEMENT | |
3:40 - 3:45 | Closing statements. | Goldfields Theatre | |
3:45 | Close of Conference | ||
Speakers
ABEA Conference 2025 is where bold ideas meet practical solutions, and where the business events community comes together to learn, connect and create impact that lasts well beyond the conference floor.
The ABEA Conference 2025, themed Partner with Impact, will bring together leading experts from across Australia to explore the most pressing issues shaping our industry. From artificial intelligence and accessibility to sustainability, collaboration and the future of work, delegates will gain unparalleled insights into the evolution of our industry.
Attend the ABEA Conference to hear from globally recognised speakers
Keynote
Holly Ransom
CEO of Emergent Global, author & global leadership expert
Education & Pillar Group Streams
Actionable takeaways for every role
With a lineup of Plenary Sessions and Special Interest Groups, covering the critical areas of sustainability, risk management, education and career pathways, each team member will walk away with specific, practical knowledge they can apply in their roles
Industry connections
The conference is designed to foster connections between industry professionals, innovators and thought leaders. The interactive ABEA Garden & Expo will offer a unique sensory experience of cutting-edge innovations in business events – an invaluable space for networking and collaborations.
Ensure industry leadership & growth
The ABEA Conference is not just about learning – it’s about setting the direction for the future of our industry. Attending as a team will position your organisation as a leader, empowering your people with the insights they need to thrive and shape the business events landscape.
Invest in your team’s professional growth to help your organisation stay competitive and ahead of industry trends.
What to expect
Plenary sessions
Immerse yourself in the industry with a focus on future thinking and how we can prepare for change.
Pillar meetings
Organiser, Supplier, Bureaux and Venue sector issues will be unpacked and discussed, and best practice and opportunities sought.
Special Focus Sessions
Two lots of five concurrent education sessions and workshops with practical learnings or tools for your role, tribe or business. You choose what’s right for you.
Networking
Delegates at all levels and from all areas of the industry are invited to experience genuine connection amongst our community.
ABEA Village
An immersive experience space to network, learn, interact, relax, connect, exchange, eat, drink, view, feel, flavour, challenge and be challenged!
Awards Gala
The opportunity to acknowledge the exceptional work of our members and to highlight those setting the standards of excellence in the industry.