Lauren Bloomfield is Head of Partnerships at SXSW Sydney, where she leads brand strategy, sponsorship, and experiential integration across one of the Asia-Pacific’s most dynamic tech and creative festivals. With extensive experience in experiential marketing and delivering large-scale activations for global brands, she specialises in building partnerships that fuse cultural relevance with commercial impact. Passionate about storytelling through experience, Lauren champions collaboration between brands and creators to craft moments that connect audiences, spark conversation, and shape the future of live engagement.