Jono Whyman is Co-Managing Director of SXSW Sydney, the Asia-Pacific region’s largest creative industries conference & festival, attracting 90,000+ attendees from 56 countries annually. With over a decade of experience in large-scale B2B and B2C events, including nine years at Reed Exhibitions. As Event Director of ReedPOP, leading the organisation’s consumer events strategy across video gaming and pop culture, he has been instrumental in building SXSW Sydney since its inception in 2022, progressing from Head of Event Operations to General Manager before his co-director appointment. His diverse experience spans commercial events and the not-for-profit sector, including a role as General Manager of Cure Cancer Australia Foundation.