Ruby Lucas is the Project Management Lead at SXSW Sydney, where she focuses on enhancing the event experience for talent, attendees, and stakeholders. She develops tools and systems that empower her team to deliver a complex, multi-stream event, driven by innovation, community, and impact. 

Over the past 20 years, Ruby has worked with global brands, major events, and community organisations to foster authentic connections with their audiences. She transforms spaces and events into powerful platforms for positive action, drawing on her expertise in project management and complex problem-solving. Her approach is rooted in human-centred design principles, systems design, and building high-performing teams.