Ali has over 16 years of experience in the events industry, both venue and client-side in Australia and London. In her previous role as Head of Events at Dentsu, the third-largest media company globally, she managed more than 200 events per year across the UK and Ireland. During her time in this role, Ali recognised she needed more support and was introduced to HeadBox. She quickly saw the incredible efficiencies that the platform and HeadBox team brought to her role. Her partnership with HeadBox continued to evolve and this is when Ali decided she would love to introduce HeadBox’s innovative products and services to the Australian market.