Sarah is driven by a passion for events and is a firm believer in the power of face-to-face interactions to build communities, inspire and promote change. Value for clients has been, and always will be, the core of her business thinking. She relishes in master planning, developing and implementing innovative events and concepts that inspire, stimulate and engage audiences.

Thanks to her client relationships and creative spirit, Sarah is a driving force in today’s meetings and events industry and holds influential positions in many industry organisations. She regularly speaks at international events and often sits on industry panels, offering insights into building world class meetings. Taking the reins of the family business and with over 30 years of experience within the events sphere, Sarah’s expertise ensures that all ICMS conferences are delivered and met with the very best of industry standards.

Proven excellence in leadership and governance, Sarah is currently the Chair of the International Association of Professional Conference Organisers (IAPCO) Committee of Ethics.  In February 2025 she moved into the role of Past President of IAPCO following a successful two years as President. She has also served as the Meeting Events Australia (MEA) Victorian Chapter Chair, Chair of the International Conference and Convention Association (ICCA) – Australian National Committee and has held positions on the ICCA Meetings Advisory Group. She has also been a board member of the Business Events Council of Australia (BECA).