Mr Robin Mack was appointed as the Managing Director of Tourism Australia, the nation’s global tourism marketing agency, in January 2026, bringing almost 30 years of multi sector experience in travel and tourism sector to the role.

As the Managing Director, Robin is responsible for driving the organisation’s strategies to create sustainable demand for the nation’s tourism experiences with a purpose-led approach to ensure Australia is not only the destination every traveller dreams of, but one they ultimately choose to visit.

A leader within Tourism Australia for more than a decade, Mr Mack has been responsible for overseeing its market strategy and operations across 16 global markets, as well as commercial, distribution development and partnerships. He also led Business Events Australia.

Before joining Tourism Australia in 2012, he worked across travel retailers, wholesalers and airlines, including British Airways and Qantas, before focusing on destination marketing.