As a champion of sustainability and social justice, Sam founded ICC Sydney’s industry leading Legacy Program, Corporate Social Responsibility (CSR) Plan, Reconciliation Action Plan and Accessible and Inclusive Events Guide. She leads the venue’s CSR Steering Committee and is chair of ICC Sydney’s Reconciliation Action Plan Working Group that is committed to fostering acknowledgment, inclusion and opportunities for Australia’s First Nations people.

Her global industry participation includes the founding of and ongoing participation in the International Association of Convention Centres (AIPC) Future Shapers Taskforce and oversees ICC Sydney’s commitment to the Joint Meetings Industry Council’s Net Zero Carbon Events pledge.

Locally, Sam is the chair of the Australian Business Events Association’s Sustainability Council – where she seeks to support industry-wide action to protect the environment and drive social impact.

Proactively shaping Sydney, Sam participates on several city advisory groups including the Sydney Business Events Coalition and New Sydney Waterfront Company, advocating the benefits and impact of business events to city shapers, influencers and decision makers.

A passionate brand ambassador, Sam is an integral part of ICC Sydney’s world class team in delivering extraordinary experiences for clients and patrons and positive outcomes for the Sydney community.