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Sarah McPhail

Director | Primary Consultant

Sarah is a seasoned conference and event sales expert with over a 20 years of experience in the Hospitality industry. Her proven track record speaks volumes about her ability to help boost sales and streamline operations.

Sarah’s expertise in proactive and reactive sales approaches help teams build stronger customer connections, in a practical way. Throughout her career, Sarah has consistently demonstrated the ability to adapt to the ever-changing landscape of sales. Sarah facilitates conversations with your team to overcome challenges, capitalise on opportunities and achieve growth in bookings and revenue.

Other speakers

Speaker

Nell Harrison

COO

Speaker

Natalie O’Brien AM

Chief Executive

Pillar Group

Matt Pearce

CEO and co-founder, Talk2 Media & Events

Special Interest Group

Jessica Zickar

Corporate Social Responsibility (CSR) Manager, ICC (ABEA Sustainability Chair)

Speaker

Jessica Ferguson

Chief Executive Officer

Speaker

Gab Robinson

CEO